WILLIAMS F1 | SILVERSTONE
To build anticipation for the iconic Silverstone Grand Prix, Williams F1 set out to create a viral social moment, and The Berry responded with a boundary-pushing promo film fuelled by CGI and AI. Crafted almost entirely in post, the film combines CGI car composites, stock footage, archival material, and AI-generated visuals to chart an epic journey as the Williams car races through the UK toward the Silverstone track.